If you’re reading this, it’s most likely you’ve already played around with tools like ChatGPT to try your hand at content creation with AI. However, you might have noticed that the output can be robotic, impersonal, or sometimes completely miss the point. Don’t let that discourage you! There’s a learning curve, for you and the machine. With a little trial and error, you can train your AI to give you results that will make your content creation process a lot more effective.
Rest assured, this will be much easier than training a dragon… I hope you get my movie reference…
Can AI do the job instead of you?
Think of AI as a strategic tool rather than a replacement for human creativity. AI platforms learn from the content you feed them and the information they can access online, enabling you to produce copy, graphics, social media posts, and sales materials more efficiently.
In short, AI won’t do the work for you, but it will make it easier and faster. It’s a bit like having a new intern you need to train to get your communication or marketing done. It’s amazing for brainstorming and can give you some great groundwork to get you started, but especially for more elaborate forms of marketing and content, you will still need to review, adjust and most importantly inject it with your brand’s touch.
OpenAI serves as the foundation for various software applications. It allows developers to build software that utilizes AI technology and knowledge. ChatGPT, one of the prominent applications built on OpenAI, offers advanced capabilities, resembling an advanced version of Google. By leveraging such platforms, you can access AI-driven content creation tools for tasks like video scripts, podcasts, copywriting, graphics, SOPs, and social media management.
As business owners, we don’t really need to understand the technology behind AI. Still, it helps to grasp its logic. Overall, AI language models, such as ChatGPT, are designed to generate human-like text responses based on the input they receive. ChatGPT is specifically designed for interactive conversations. This means it can adapt and change its responses depending on what information you give it.
Optimizing the results – Time to train your AI
1. Define your Communication Objectives
To train your AI model effectively, it’s essential to define your communication objectives. Just like you would explain to your intern what’s the purpose of an email, or the path your customers will take through your sales funnel. You need to clearly explain what that content will be used for and its purpose.
Let’s look at the example of Janet, a fitness coach helping women regain their shape and stamina post-pregnancy. Janet is looking to introduce her business to potential clients. Her communication objective is to create a compelling and informative description that highlights her expertise, services, and the value she offers. Clear communication objectives will guide the training process and help her achieve the desired outcomes with her AI.
2. Give AI examples for inspiration
Next, give your AI examples of what you want to achieve. For example, blog posts, articles, or marketing materials that reflect your brand voice and performed well. This trains your AI to imitate your style and create an output that corresponds to your objectives.
Also, consider using customer feedback, testimonials, and industry-specific information to create a diverse and representative dataset.
For our fitness coach example, Janet gives ChatGPT examples that include informative articles on fitness, nutrition guides, and success stories from clients. She also gives her AI her most recent email newsletter allowing it to learn about her writing style, tone, and the topics she covers. This helps the AI generate content that aligns with Janet’s brand voice and maintains consistency across different communication channels.
3. Preparing prompts and instructions
To avoid wasting time, crafting well-structured prompts and instructions is crucial to guide your AI model’s responses. If you input basic and general commands, their output will generally come out as generic and bland.
For instance, if Janet wants to train her AI to write customer response emails that use her playful and motivational tone, she needs to be specific about that in her prompts. With clear instructions, ChatGPT will create email responses closer to what she would do herself in a fraction of the time. By providing clear and specific instructions, she can ensure the generated content aligns with her communication objectives and her brand.
4. You have to train your AI with feedback
It takes a few trials to properly train your AI. Start by inputting your prompts and instructions into the AI tool you are using, and generate responses. Then, evaluate the content for relevance and accuracy. From there, refine your prompts and instructions and repeat the process a few times while giving clear feedback to your AI. This repetition allows the AI model to learn from your comments and improve over time, providing more valuable and practical responses.
For Janet, she needed emails that communicated better about the personalization she offers in her coaching. With a few adjustments, ChatGPT is able to understand what that means for her and how to talk about it in customer response emails. Then when she needs to craft a quick response to client inquiries, she can reuse her best prompts to get an email that will use her tone and clearly communicate her value proposition.
If you gave AI content creation a quick try and gave up because the output was less than perfect, use the training method above and see how it can dramatically improve your content!
Remember, AI is your intern, which means it needs your guidance to create its best work. With a little trial and error, you can guide your AI to generate content that aligns with your brand voice and objectives.
So go ahead and play around with it. Ideally, take an hour each week to try different forms of content, like blog articles or social media posts.
Oh and if you are wondering, I did get my own trusted intern’s input for this article, but it’s fully written in my voice. I used ChatGPT as my assistant, giving it inputs and feedback, and double-checking some information. Still, in the end, I’m the one who wrote this article and I hope you will find it useful!
You got this!